To our valued partners,

March brought its share of challenges, along with a strong reminder of what truly sets this team apart.

A series of storms moved through the Hawaiian Islands this month, causing flooding and significant damage across several communities. The Kona Low also disrupted one of our most important travel periods: winter in Hawaii typically brings both high occupancy and peak booking activity, and these unpredictable systems impacted both.

While events like these are difficult to fully plan for, they create moments where teams either rise or fall short. I’m very proud to say ours rose. Across the board, the team showed up with focus, care, and a deep commitment to delivering the level of hospitality our guests expect. Navigating conditions like these with consistency is not easy, and it speaks directly to who we are as an organization.

Beyond the storms, there is meaningful momentum to highlight. In this update, you’ll find early results from our Spring Promotion, a clear view of H1 performance alongside an encouraging outlook for H2, and a closer look at how we supported our guests, our partners, and our communities when it mattered most.

As we head into April, we do so with confidence. The strongest part of the spring season is still ahead of us.

Thank you, as always, for your continued trust and partnership.

Spring Promo Update

Our Spring Promo was launched 6 weeks ago, and the campaign has generated 41 reservations totaling over $259,000 in booked revenue. This is a strong performance for a shoulder-season initiative and reflects both healthy demand and the effectiveness of a more diversified marketing approach.

One of the most notable enhancements to this campaign was a strategy we had not implemented before, extending a tailored version of the promotion to our Travel Partners and Travel Advisor network. For this audience, we introduced a 5% client-facing discount while preserving their standard 10% commission.

This approach quickly gained traction with key partners. Two of our top-producing travel partners actively leveraged this offer- one distributed the promotion through a dedicated email campaign to their client database, while another featured our homes prominently within a Hawaii specials section on their website. This level of engagement significantly expanded our reach and validated the strength of this channel.

In addition to partner outreach, we supported the promotion with two paid Meta advertising campaigns, helping to expand reach and drive incremental direct bookings. These ads have contributed to visibility during a competitive booking window and complemented our existing distribution channels.

We also launched a dedicated Google advertising campaign to capture high-intent search demand tied directly to the promotion. To date, this campaign has generated just under 5,500 impressions, more than 390 clicks, and $44,663.62 in attributed bookings, demonstrating strong conversion from actively searching travelers.

Given the traction we’re seeing, we will be extending the Spring Promotion through April 20th.

As always, our focus remains on balancing occupancy growth with rate optimization, and this campaign is a strong example of how targeted promotions can drive meaningful results.

H1 Performance Recap & H2 Outlook

As we look at  the first half of the year, overall performance has remained relatively stable across most markets, though March results were notably impacted by a series of storms across the Hawaiian Islands. These weather events created meaningful disruption during what is typically a key spring travel period.

In March, we saw an uptick in cancellations and/or guests who received future stay credits as travel plans adjusted in response to ongoing storm activity and uncertainty around on-island conditions. This disruption is clearly reflected in occupancy trends across several Hawaii markets. Maui experienced the most notable decline, with adjusted paid occupancy down from 86% in March 2025 to 73% in March 2026 (-13 percentage points). Kauai also saw softness, declining from 63% to 57% (-6 points), while the Big Island decreased from 67% to 63% (-4 points).

In addition to immediate cancellations, booking behavior was also impacted. Many prospective guests paused or delayed booking decisions as they waited for clearer weather patterns. This resulted in softer booking activity for the month and a temporary slowdown in booking momentum for both near-term and future stays.

We are also seeing this impact carry into April and May, where last-minute travel demand has been softer than typical seasonal patterns. Given that Hawaii often benefits from shorter booking window pickups in the spring shoulder period, this slowdown in last-minute bookings has further contributed to the overall softness in H1 occupancy performance.

From a broader perspective, H1 adjusted paid occupancy trends show mixed performance across markets. Oahu has remained a bright spot, slightly outperforming last year (62% vs. 61%), while California and Washington have seen meaningful gains (California up from 24% to 39%, Washington up from 10% to 21%). Conversely, Hawaii markets have experienced some softness year-over-year, with Maui declining from 60% to 55% (-5 points), Kauai from 51% to 45% (-6 points), and the Big Island remaining relatively flat (49% vs. 50%).

Looking ahead to the back half of the year, H2, we are encouraged by overall pacing, which remains in a healthy position relative to this time last year. However, it is important to note that forward booking pace has slowed in recent weeks, particularly during the period when storms were most active. California is pacing well ahead of last year (13% vs. 6%), and the Big Island is also trending positively (12% vs. 9%). Kauai is pacing in line year-over-year (10% vs. 10%), while Washington is slightly ahead (7% vs. 6%). Oahu remains strong, pacing just slightly behind last year (15% vs. 16%), and Maui is currently pacing below prior year levels (5% vs. 10%), which we are continuing to monitor closely.

The positive takeaway is that demand has not disappeared, it has simply shifted. We are beginning to see early signs of re-engagement as conditions stabilize, and based on historical patterns, we expect booking activity to rebuild as traveler confidence returns. As we move further into spring and early summer, we anticipate a gradual acceleration in pace, particularly within shorter booking windows.

Our team continues to closely monitor trends booking behavior, and adjusting pricing and promotional strategies in real time to capture demand as it returns. In response to softer last-minute booking activity, we have also enhanced our current spring promotion to be more compelling for near-term travelers, aimed at driving urgency, improving conversion, and capturing any remaining short-term demand. These targeted adjustments help ensure we remain competitively positioned while maximizing revenue opportunities.

2025 TA-2s and G-49s—Available April 6th!

For our Hawaii Owners, TA-2s and G-49s will be attached to your Owner Portal by Monday, April 6th.

Please log in to your portal at that time to access and download your documents. If you have any questions or require assistance, feel free to reach out to vraccounting@gathervacations.com.

Inclement Weather Response

We recognize the recent storms across Hawaii and the uncertainty they created for both traveling and in-home guests. In response, Gather proactively communicated with all in-house and upcoming guests, sharing timely updates along with direct links to local authorities to ensure access to the most accurate, up-to-date information. We’re incredibly proud of how our team and Property Managers showed up during this time, responding quickly, supporting guests with care, and maintaining a high-touch experience despite the challenging conditions.

Beyond guest support, our teams also came together to support our local in-field team members who were personally impacted and displaced by the Kona Low storm. The storm caused significant devastation across the islands, with some of the hardest-hit areas being Oahu’s North Shore and South Maui.

While we cannot control the weather, we can control how we show up for one another and the communities we operate in. In that spirit, one of our Property Managers on the North Shore has shared a collection of GoFundMe pages supporting more than 100 Oahu families in need. If you feel inclined to help, we invite you to consider donating through the link here to support these families as they begin to rebuild.

If you do choose to donate, please let us know. Gather would be happy to match your contributions up to $1,000.

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